HEYDT

"Truth is Beauty, beauty is truth; that is all you know. Yet, illusion won’t save us from reality, even as the sustained narrative of tabloids becomes history and the myth of progress continues to perpetuate violence and inequality. The story of my life is the story of the world."

Chrysanthemums - Mixed media 40 x 50 in.

Sam Heydt, (b. 1986) is an American social practice and new media artist born and raised in New York City.  Although currently residing in Vienna, Heydt has lived and worked in Paris, Venice, Amsterdam, Athens, Buenos Aires, Sydney, Udaipur.  After completing her studies at Parsons School of Design (as well as Cooper Union, Universidad de Buenos Aires, La Sorbonne and the Universiteit van Amsterdam), she founded Jane Street Studio, L.L.C. in the Meatpacking District. Since established, the company has expanded to provide both design and marketing consultation in addition to photography and art direction.  It's growing roster of clients span Europe, North & South America, Asia, and Oceania. In addition to this entrepreneurial undertaking, she has attended artist residencies in Iceland, Australia, and New Zealand; and has undertaken a range of altruistic, non­-profit work - the most recent being in Rajasthan, India where she helped produce a documentary on child prostitution. As a fine art photographer, Heydt has exhibited in a constellation of galleries and museums throughout the world and is in the permanent collection of the State Hermitage Museum, St. Petersburg, Russia.

Desirable Life - Photograph 40 x 60 in.
Falling Is Like This - Mixed media 40 x 60 in.
Fast Food - Photograph 40 x 60 in.
View Is Fine - Mixed media 40 x 60 in.

For Heydt, illusion won’t save us from reality, even as the sustained narrative of tabloids becomes history and the myth of progress continues to perpetuate violence and inequality.  Globalization has moved forward unevenly and no one can say where this "New Frontier" is taking us. Our time is marked by deindustrialization & the exploitation of cheap labor,  climate change & clean coal, nationalism & a refugee crisis. Yet, these portents are drowned out by the white noise of the media, which lure us in with the empty promises it proposes for the future it truncates. The transformation of the global landscape under the weight of industrialization is central to HEYDT’s work, as is the residual of consumption, and the material inequalities of a world reduced to a bottom line.


This review was published by Circle Foundation for the Arts © CFA Press ∙ Images are courtesy of the artist


 

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